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How California Style Went National

Burberry Shares Soar on Moncler Deal Report; Unsustainable Fashion Is Pricing Out the Conscious Consumer

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, NOVEMBER 5, 2024 Doên, Jenni Kayne and other California brands are finding success bringing their spin on Golden State style to the rest of America. Brands with little concern for environmental and social impact are undercutting industry efforts to operate more responsibly, writes Kenneth P. Pucker. Department stores are making improvements to their beauty counters in hopes of winning shoppers back. Burberry's stock rose on a report that Moncler was exploring an acquisition.

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MARKETING How the Rest of America Fell in Love With Californian Style By Diana Pearl

There's long been an allure attached to the Golden State, but it's hit a new cultural resonance in the wake of the pandemic. A cohort of brands that put the Californian lifestyle at their centre are seeing a wave of interest and growth. READ MORE

SUSTAINABILITY Unsustainable Fashion Is Pricing Out the Conscious Consumer By Kenneth Pucker

Brands that make products with little concern for environmental and social impact are benefitting from a 'brown discount,' undercutting industry efforts to operate more responsibly, writes Kenneth P. Pucker. READ MORE

BEAUTY Inside Department Stores' Plans to Bring Beauty Customers Back By Brennan Kilbane

During the 2024 holiday season, stores like Macy's and Nordstrom will do more than display gift options. They'll also offer a glimpse of what the counter of the future could look like. READ MORE

LUXURY Burberry Shares Jump on Report of Moncler Takeover Bid By The Guardian Burberry's stock jumped more than 7 percent after speculation emerged that Italian competitor Moncler could be exploring a potential acquisition of the British luxury brand. READ MORE

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