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Finding the Right Store Format

Gen-Z Consumers in Five Charts, Fashion's Metaverse Obsession Cools

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WHAT YOU NEED TO KNOW TODAY: MONDAY, OCTOBER 24, 2022 For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship Gen-Z consumers' unique shopping habits are reshaping the fashion industry, according to a survey from BoF Insights. Brands are still experimenting with the metaverse, but the technology's shortcomings and a weak economy are creating doubts. BoF Professional analysis now unlocked for non-members: The Unlikely Return of Bespoke Suiting, Explained. Plus, tune into Building a Career in Fashion with Ashley Comeaux, vice president of product design at Allbirds, on Tuesday October 25 at 4pm BST / 11am ET.

TOP STORIES

RETAIL How to Plan Your Retail Footprint By Cathaleen Chen

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship READ MORE

RETAIL The Implications of Gen-Z for the Fashion Industry — in Five Charts By Benjamin Schneider and Diana Lee

BoF Insights decodes US Gen-Zers' relationship with fashion and the impact on the market READ MORE

TECHNOLOGY Fashion's Metaverse Obsession Has Cooled – But Don't Count the Virtual World Out Yet By Brian Baskin

Meta's earnings this week will provide an opportunity for the company to defend its vision for the metaverse. Fashion remains enthusiastic about the concept, though skepticism is growing. READ MORE

RETAIL The Unlikely Return of Bespoke Suiting, Explained By Daniel-Yaw Miller A crop of fast-growing custom brands is serving the modern menswear consumer who wants not only custom suits but custom casualwear too. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

BoF CAREERS

Tune Into Building a Career in Fashion with Ashley Comeaux, VP of Product Design at Allbirds Ashley Comeaux studied industrial product design before working at Nike as a footwear designer, eventually becoming footwear design director. In 2021, Comeaux joined Allbirds and is today the vice president of product design for the B-Corp footwear and clothing brand. Tune into Building a Career in Fashion with Ashley Comeaux, vice president of product design at Allbirds, this Tuesday October 25 at 4pm BST / 11am ET. ATTEND EVENT

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