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Fashion Media’s Sponsored Content Conundrum

Patrick Demarchelier Has Died, Hugo Comte's Virtual World

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, APRIL 1, 2022 The Condé Nast unionisation effort is the latest sign of the increasing tensions over pay and opportunities in fashion media. Patrick Demarchelier, best known for creating celebrity imagery with a high-fashion touch, has died at 78. Hugo Comte is set to launch Nikita World, a virtual realm where fans can earn tokens and buy NFTs and digital clothing. Beauty brands are increasingly looking outside the industry to fill in-demand roles focused on brand building, data and more. Today is your last chance to purchase an early bird ticket for the BoF Professional Summit: New Frontiers in Fashion & Technology, at the Times Center in New York.

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MEDIA Fashion Editors and Publishers Face Off By Diana Pearl

As magazines restrict staff from pursuing sponsored content opportunities, recruiting top talent has become harder than ever. READ MORE

LUXURY Patrick Demarchelier Has Died, Aged 78 By Lauren Sherman

The prolific French photographer — who worked for Vogue and Harper's Bazaar, and shot campaigns for brands including Dior, Louis Vuitton and Yves Saint Laurent — passed away on Mar. 31. READ MORE

WORKPLACE & TALENT Is Hugo Comte the Fashion Creative of the Future? By Robert Cordero

With the launch of his own virtual world, the photographer offers a glimpse of how fashion creatives may embrace the metaverse. READ MORE

BEAUTY Who Beauty Brands Are Hiring By Joan Kennedy Beauty brands are increasingly looking outside the industry for talent, and adapting executive roles to changes in the market. READ MORE

Dsquared2 Eyes Growth with New CEO Appointment READ MORE

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NEWS BRIEFS Swiss Watchmakers Grapple With Fallout of Russian Crisis Cartier and Other Richemont Labels Leave Responsible Jewellery Council H&M Slumps to Two-Year Low as War in Ukraine Clouds Outlook Taipei Fashion Week Highlights Textile Innovation Alongside Design

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SPONSORED BoF LIVE: Resale's Greatest Challenge By BoF Team

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What Post-Purchase Technology Makes Sense for Your Brand? Online shoppers are 60 percent more likely to buy when they know the exact delivery date. After 2 years of living with the pandemic, retailers know the importance of catering to online shoppers. See how brands are using post-purchase technology to woo new buyers and cement loyalty. Build V Buy: What Post-Purchase Technology Makes Sense for Your Brand? Download the report from Narvar to find out. LEARN MORE

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