Why Brands Are Ditching Free Returns

The Business of Beauty Global Forum Speakers Announced; Puig's M&A-Driven Transformation; New EU Greenwashing Rules, Explained

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, MARCH 24, 2023 Under pressure to be profitable, more digital brands are weighing the risks of ending free returns. After an acquisitions spree, Puig now generates more than a quarter of sales from makeup and skin care. Proposed new EU rules would require brands to back up 'green' claims or risk fines of at least 4 percent of revenue. Beauty companies should take a page from the liquor industry by worrying less about novel ingredients and more about branding. BoF is pleased to announce the first speakers for The Business of Beauty Global Forum, bringing together the industry's entrepreneurs, innovators and trailblazers.

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DIRECT-TO-CONSUMER Should Brands Stop Offering Free Returns? By Malique Morris

Fashion start-ups that no longer want to foot the bill for generous return policies are looking for ways to reduce costs without losing customers. READ MORE

BEAUTY Inside Puig's Transformation Through M&A By Robert Williams

Dries Van Noten, Charlotte Tilbury, Byredo… While reinforcing its position in designer fragrances, the Spanish owner of Paco Rabanne and Jean Paul Gaultier has diversified its business with an acquisition spree. CEO Marc Puig unpacks the strategy. READ MORE

SUSTAINABILITY The EU's New Greenwashing Rules, Explained By Sarah Kent

Fashion brands will need to back up 'green' claims or risk fines of at least 4 percent of annual revenue in the offending market. But the regulations still leave a lot open to interpretation. READ MORE

BEAUTY The Business of Beauty Global Forum: First Speakers Announced By BoF Team

Sephora's Jean-André Rougeout, Nykaa's Falguni Nayar, Isamaya Ffrench, Byredo's Ben Gorham, Unilever Prestige's Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier's Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - June 1, 2023. READ MORE

BEAUTY What Beauty Can Learn From Booze By Rachel Strugatz From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Sports Direct Eyes European M&A Starting with France's Go Sport Kering's Emissions Increased 12 Percent in 2022 Italian Fashion Group Kiton Interested in IPO but as Long-Term Project Snap Offers AR Shopping Product for Retailers' Websites The RealReal Winds Down Beauty Operations Ivan Bart Departs as IMG Models President

PARTNER CONTENT

How Brands and Retailers Are Shaping the Resale Experience Resale is expected to reach $250 billion globally by 2027, making up 23 percent of retail sales, according to the Ellen MacArthur Foundation — and the popularity of this space is only set to increase in the face of economic uncertainty.  Discover how fashion companies are effectively entering or elevating their presence in the fashion resale space, with key insights from branded recommerce solutions company Trove's inaugural report, 'Brand Resale Index 2023,' and BoF's own content. READ MORE

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