What Is Lemon8?

Coach's New Sustainable Sub-Brand, Sundae School's First Runway Show

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, APRIL 21, 2023 Lemon8, the newest app from TikTok parent ByteDance, is designed to be a hub for product recommendations. Forerunner's Kirsten Green, Gabby YJ Chen of Florasis and activist Schuyler Bailar to speak at The Business of Beauty Global Forum. Register now for the livestream. With its first show, "smokewear" brand Sundae School is looking to establish itself as a fashion force, too. Estheticians are the latest cohort of experts to launch lines, but succeeding in skin care requires more than an A-list clientele. Coach is launching sub-brand Coachtopia to test new 'circular' design and production models. BoF and Cabana Magazine held a cocktail to celebrate Milan Design Week.

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MARKETING What Fashion Needs to Know About Lemon8 By Malique Morris

The TikTok creator's new app, Lemon8, is being billed as a platform driven by product recommendations. BoF explains what it is and what role it should play for brands. READ MORE

LUXURY Inside BoF and Cabana Magazine's Cocktail at Milan Design Week By BoF Team Angela Missoni, Valentino's Jacopo Venturini, Versace's Emmanuel Gintzburger, Moncler's Remo Ruffini, Loro Piana's Damien Bertrand, Umit Benan, Karla Otto, Tamu McPherson, Alain Elkann, Osanna Visconti and DimoreStudio's Britt Moran and Emiliano Salci joined Imran Amed and Martina Mondadori on Wednesday evening in Milan. READ MORE

MARKETING Can a Cannabis Brand Sell High Fashion? By Diana Pearl With its hit fleeces and edibles, Sundae School has made a name for itself as a "smokewear" label. With its first runway show, the brand is looking to establish itself as a fashion force, too. READ MORE

BEAUTY Can A-List Estheticians Build Viable Beauty Brands? By Rachel Strugatz As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale. READ MORE

LUXURY Fear of God Celebrates Freedom and Elevated Basics at Debut Show By Cathaleen Chen Designer Jerry Lorenzo unveiled his eighth collection at the Hollywood Bowl Wednesday, with looks from his long-awaited partnership with Adidas. READ MORE

SUSTAINABILITY Coach Tests 'Circular' Coachtopia Sub-Brand By Sarah Kent The American accessories giant says the line will serve as lab to develop new design and production models, starting with a capsule that features patchworked products made from manufacturing scraps. How the project will scale remains unclear. READ MORE

Secondhand Fashion Has a Looming PFAS Problem READ MORE

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NEWS BRIEFS Ferragamo Sales Decline Slightly in Q1 as US Weighs Italy's Prada to Invest €60 Million to Help Boost Production Capacity British Vogue Highlights Disability Justice 'Better' Materials Aren't Enough to Dent Fashion's Climate Impact Farfetch Taps TikTok Exec Nick Tran for CMO Role

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Massimo Dutti Is Hiring Opportunities at Massimo Dutti include a Pattern Making Intern and a Design Intern. As well as a Global Digital Marketing Director, an Art Director / Fashion Editorial Filmmaker, a Fashion Photographer and an Editorial Senior Stylist in Barcelona. Massimo Dutti was launched in 1985 and originally specialised in men's fashion. In 1991, Inditex Group acquired the brand and its womenswear line launched four years later. Massimo Dutti has over 790 stores and is located in 75 markets worldwide.  VIEW JOBS

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