How to Manage Cash in a Downturn

Fashion Navigates the Alibaba Breakup; Contact Sports' New Approach to Selling Sex

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, APRIL 12, 2023 Facing economic uncertainty, brands today must stretch out their capital by cutting costs and negotiating with vendors. Alibaba's breakup underscores the importance of having a diverse channel mix in China's increasingly complex e-commerce market. Contact Sports, a new boutique in Soho, is among a number of emerging retailers de-stigmatising the sexual accessories market. Advocates renewed their push for New York state's legislature to pass the Fashion Workers Act, which protects models and other creatives. A pair of Air Jordans worn by Michael Jordan in a 1998 NBA Finals game sold for $2.2 million, a record auction price for sneakers.

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RETAIL How to Manage Cash in a Downturn By Daniel-Yaw Miller

In an uncertain economy, brands must be as efficient as possible, protecting margins by eliminating non-essential costs, reducing SKUs and negotiating with suppliers. READ MORE

CHINA It's Time to Rethink Your China E-Commerce Strategy By Tiffany Ap

The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China's online fashion market but many brands are still over-reliant on two big platforms. READ MORE

BEAUTY Turning Sexual Wellness Into a Contact Sport By Yola Mzizi

The SoHo boutique, Contact Sports, is probably the first sex toy shop with a shrine to Wayne Gretzky, but it's not alone in its pursuit of using vibrators and lube to lure shoppers into stores. READ MORE

SUSTAINABILITY Activists Renew Push for Fashion Workers' Rights Bill By Yola Mzizi The advocates behind New York state's Fashion Workers Act called on politicians and other industry stakeholders to support the legislation, which stalled in last year's session. READ MORE

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NEWS BRIEFS Michael Jordan's Air Jordans Break Sneaker Auction Record Alibaba Units' Possible IPOs Spark Hot Investor Demand Uniqlo Owner Expected to Post 30% Profit Rise, as Investors Eye China Results

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How AR Can Innovate the Path to Purchase By 2025, nearly 75 percent of the global population — and almost all smartphone users — will be frequent AR users, according to Deloitte research conducted for Snap. What's more, Shopify reports that adding an AR experience to online paths to purchase increases conversion by 94 percent. At a roundtable event co-hosted by BoF and Snap at The Hoxton in Paris, a group of industry leaders from Louis Vuitton, Jacquemus, Acne Studios, Paco Rabanne, Christian Louboutin, Longchamp, Maje and Dentsu discussed how to connect consumers to new forms of AR creativity, while investing in the channels and functionality that will actually drive the bottom line. Here, we share their insights on best practices in incorporating AR into the path to purchase. READ MORE

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