“Secret Indicator” finds top option trades in 8 minutes

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The Next Shakeup in Resale

Balenciaga's Stunts by the Numbers, Bored Apes Are Fashion

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 12, 2022 Vestiaire Collective plans to shut down Tradesy and make a major push into the already crowded US resale market. Balenciaga's viral $1,790 trash bag is just the latest stunt that's generated major buzz — and value — for the brand. Bored Apes, CryptoPunks and other NFT profile pictures should be thought of as fashion, writes Marc Bain.

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RETAIL The Next Shakeup in Resale By Cathaleen Chen

Vestiaire Collective plans to shut down Tradesy and make a major push into the US, injecting fresh competition into a market where even the biggest players are struggling to turn a profit. READ MORE

MARKETING The Real Value of Balenciaga's Viral Trash Bag By Joan Kennedy

The Demna-helmed label recently released an ire-inspiring $1,790 luxury 'trash bag.' BoF takes a look at some of the designer's most notorious releases and the chatter they generated. READ MORE

TECHNOLOGY Why CryptoPunks and Bored Apes Are Fashion By Marc Bain

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion. READ MORE

RETAIL Where Celebrities Go to Fix Their £5,000 Sneakers By Bloomberg Shoe Lab's founders operate on the belief that many major luxury footwear brands aren't interested in making their shoes last, which has created an opportunity for the repair shop. READ MORE

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NEWS BRIEFS Caroline Grosso Named L'Officiel Editor-in-Chief Canada Goose Results Thrive as Luxury Demand Defies Inflation Salvatore Ferragamo Inks Partnership with Farfetch

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Discover Your Next Career Move on BoF Careers BoF Careers is the leading marketplace for global fashion talent, connecting you with the industry's most exciting job opportunities and businesses. Explore over 4,000 jobs on BoF Careers today. VIEW JOBS

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