How ‘Revenge Travel’ Will Impact Luxury Sales

The Shoe Styles That Will Rule This Summer

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, APRIL 30, 2021 Luxury brands must prepare for several scenarios for how Chinese 'revenge travel' to Europe will impact luxury goods sales. Consumers are still prioritising comfort over style in their footwear purchases. Amazon's revenue rose by more than expected as the pandemic-driven e-commerce boom rolled on. The investment firm for the family that owns Chanel has sold most of its stake in Ulta Beauty after 14 years. Plus, tune into BoF Live as we break down the perfect influencer collaboration.

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CHINA How 'Revenge Travel' Will Impact Luxury Sales By Zoe Suen

From border re-openings to the repatriation of spending, several factors will shape how and where Chinese customers buy luxury goods in the coming years. READ MORE

RETAIL The Shoe Styles That Will Rule the Summer By Cathaleen Chen

Consumers may be dressing up again but on their feet, they'll likely stick with comfortable soles and flat heels. READ MORE

How the Secretive Family Behind Chanel Is Reshaping a Big Investment Bet READ MORE

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NEWS BRIEFS Amazon Beats Earnings Expectations As At-Home Shopping Frenzy Continues YouTube Is Holding Its Own Virtual Beauty Festival Tapestry Appoints Scott A. Roe CFO and Head of Strategy Tiffany Launches Diamond Engagement Rings for Men Gucci, Alexander McQueen Join Voucher Schemes in Hong Kong's Top Malls Reports: China Readies Big Tencent Fine in Crackdown South African Fashion Week Kicks Off Afrikrea Looks to Push African E-Commerce Global Fosun Fashion Partners With Chinese E-Commerce, Marketing Agencies

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MARKETING & PR #BoFLIVE: What Makes the Perfect Influencer Collaboration? By BoF Team

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At The Invisible Collection, Building a Customer-Centric Luxury Furniture Brand "We have seen a 163 percent increase in our sales since January 2020. We gained momentum as our products became items that fulfilled a need. We also already had our 'digital' playbook in place when the pandemic hit us — all we needed to do was upgrade it," says Isabelle Dubern-Mallevays, co-founder of The Invisible Collection and former creative director of Dior Maison. The co-founders of the interior design retailer share how they are driving triple-digit sales growth by continuing to focus on human interactions with clients, on and offline. READ MORE

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This (not coronavirus) will bankrupt many. | 29 April

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