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Tremaine Emory Exits Supreme

Luxury Brands Bet on Tennis; Kering's Pinault Nears Deal With CAA

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, AUGUST 31, 2023 Supreme creative director Tremaine Emory is exiting the streetwear giant, alleging "systematic racism" at the company. A new generation of social-media-savvy champions has made tennis more fertile terrain than ever for luxury partnerships. Kering chief executive François-Henri Pinault is nearing a deal to buy Hollywood talent behemoth Creative Artists Agency, Bloomberg reports. A new EU law allowing social media users to opt out of personalised feeds has implications for brands targeting consumers online. Plus, revisit BoF's case study examining the best practices for managing markdowns.

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WORKPLACE & TALENT Tremaine Emory Exits Supreme, Alleging 'Systematic Racism' By Vikram Alexei Kansara The streetwear giant's creative director has submitted a letter of resignation, seen by BoF. Emory was Supreme's first major appointment since it was acquired by VF Corp in 2020. READ MORE

LUXURY Why Luxury Brands Are Betting Big on Tennis By Robert Cordero

A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in 'cultural' marketing strategies that tap into consumer interests beyond red carpets. READ MORE

LUXURY François-Henri Pinault Nears $7 Billion Deal for CAA By Bloomberg

The Kering chief sees CAA as a way to invest in the value of celebrities and may be able to use some of the talent agency's famous faces to bolster the luxury group. READ MORE

TECHNOLOGY The EU's New Rules on Personalised Social Media Feeds, Explained By Marc Bain

The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement. READ MORE

US Economic Growth Trimmed But Retains Underlying Momentum READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS UK's FCA Temporarily Suspends Superdry's Shares on Request J&J Lowers Annual Profit Outlook After Kenvue Separation Lanvin Group Ekes Out 6.4% Growth in First Half

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