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Chanel, Dior Luring Gulf Clients to Shop Locally

Climate-Conscious Consumers, Matchesfashion's $50 Million Loss, Marketing Beyond Instagram

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, NOVEMBER 2, 2021 Chanel, Dior and Valentino are hosting big events in Dubai and Doha this week to reconnect with Arab clients who have been unable to shop in Europe during the pandemic. Reddit, Discord and Twitch are attracting the attention of digital marketers aiming to diversify away from Instagram. Brands must think beyond sustainability pledges and green marketing to earn the loyalty of climate-conscious shoppers. Matchesfashion reported a $50 million loss for 2020, citing the pandemic and the "additional cost and complexity" of Brexit.

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GLOBAL MARKETS Chanel, Dior Entice Gulf Clients to Shop Locally By Casey Hall and Louise Nichol

Major luxury brands are making a splash this week in Dubai and Doha in a bid to excite locals who were restrained from shopping abroad during the pandemic. READ MORE

MARKETING & PR Finding Fashion Consumers Beyond Instagram By Alexandra Mondalek

Once considered fringe, platforms like Reddit, Discord and Twitch are attracting the attention of digital marketers aiming to diversify their channel mix away from Instagram. READ MORE

SUSTAINABILITY How to Reach Climate-Conscious Consumers By Chavie Lieber

Customers whose fears about climate change are driving their spending habits need more than sustainability pledges and green marketing to earn their loyalty. READ MORE

Matchesfashion Suffers $50M Loss Over Pandemic Period READ MORE

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