Chanel, Dior Luring Gulf Clients to Shop Locally

Climate-Conscious Consumers, Matchesfashion's $50 Million Loss, Marketing Beyond Instagram

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: TUESDAY, NOVEMBER 2, 2021 Chanel, Dior and Valentino are hosting big events in Dubai and Doha this week to reconnect with Arab clients who have been unable to shop in Europe during the pandemic. Reddit, Discord and Twitch are attracting the attention of digital marketers aiming to diversify away from Instagram. Brands must think beyond sustainability pledges and green marketing to earn the loyalty of climate-conscious shoppers. Matchesfashion reported a $50 million loss for 2020, citing the pandemic and the "additional cost and complexity" of Brexit.

TOP STORIES

GLOBAL MARKETS Chanel, Dior Entice Gulf Clients to Shop Locally By Casey Hall and Louise Nichol

Major luxury brands are making a splash this week in Dubai and Doha in a bid to excite locals who were restrained from shopping abroad during the pandemic. READ MORE

MARKETING & PR Finding Fashion Consumers Beyond Instagram By Alexandra Mondalek

Once considered fringe, platforms like Reddit, Discord and Twitch are attracting the attention of digital marketers aiming to diversify their channel mix away from Instagram. READ MORE

SUSTAINABILITY How to Reach Climate-Conscious Consumers By Chavie Lieber

Customers whose fears about climate change are driving their spending habits need more than sustainability pledges and green marketing to earn their loyalty. READ MORE

Matchesfashion Suffers $50M Loss Over Pandemic Period READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Pandora's Disappointing In-Store Sales Take Shine off Outlook Upgrade Arab Fashion Week Attracts Both Local and European Brands Lagos Fashion Week Announces Relief Grant for Nigerian Brands New Talent in Focus at South African Fashion Week From Splurge to 'Common Prosperity': Alibaba Tones Down Singles Day

BoF CAREERS

Learn How the President of Diane Von Furstenberg Built Her Career in Fashion From her first role in production at Ralph Lauren to the C-Suite of DVF just 12 years later, the President & CEO of Diane Von Furstenberg, Gabby Hirata, will share her insights on how to build a career in fashion during a LinkedIn Live broadcast on Tuesday, 2 November at 3pm GMT / 11am EST. Packed with careers advice for those entering the industry or looking to take their next step in fashion, this LinkedIn Live broadcast offers a unique opportunity to engage with a global leader in fashion and bring your future into focus. REGISTER NOW

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com