Sunday, January 24, 2021

COVID was just a cover up for this?!

Can Brands Deliver Deeper Meaning?

Angelo Flaccavento on Paris Men's Fashion Week

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THE DAILY DIGEST

THE UPFRONT

Dear BoF Community,

Author and veteran consultant B. Joseph Pine II explains the history of economic progress as the multi-stage evolution of products from commodities to transformations, where the product is a better you. Now, as the pandemic forces people to confront their mortality, Lauren Sherman says American consumers may be looking for something even more from brands: spiritual meaning. Elsewhere, M.C. Nanda explores the business of dressing the White House. Plus, designers are ditching pandemic dressing in a big bang of creativity, reports Angelo Flaccavento.

In retail news, digital leaders are making plays for legacy brands, with ASOS eying Topshop and Boohoo looking to buy Debenhams

Vikram Alexei Kansara, Editorial Director

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