Will Luxury Brands Accept Crypto?

Plus, fashion brands can launch print magazines to build customer relationships

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, AUGUST 10, 2021 LVMH and Richemont have considered accepting cryptocurrency payments, but Bitcoin, Ethereum and other blockchain-based currencies are still seen as too volatile and risky for mainstream luxury brands. Fashion brands can form a unique relationship with their customers by launching a magazine, if they are able to find the right mix of content, voice and purpose. A new report from the world's top climate scientists says global warming will hit 1.5 degrees Celsius by 2040. The Alibaba-backed, Turkish e-commerce company Trendyol raised $1.5 billion, valuing it at $16.5 billion.

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LUXURY Will Luxury Brands Start Accepting Crypto? By Robert Williams

Philipp Plein is going for it, and some of the industry's biggest brands have considered accepting Bitcoin, Ethereum and other blockchain-based payments. But the risks might still outweigh the benefits for more established players. READ MORE

MARKETING & PR Can a Brand Publish a Magazine People Actually Want to Read? By Alexandra Mondalek

Many fashion and beauty brands have attempted ambitious editorial projects in recent years, with limited success. But they may be part of the secret to building deeper engagement with customers. READ MORE

SUSTAINABILITY Global Warming Will Hit 1.5 Degrees by 2040, UN IPCC Report Warns By Bloomberg

The report published Monday found human activity 'unequivocally' responsible for raising global temperatures by about 1.1 degrees since the late 19th century. READ MORE

GLOBAL MARKETS Turkey's Trendyol Raises $1.5 Billion, Valuing It at $16.5 Billion By Reuters The Alibaba-backed company has emerged as a leader in Turkey's fragmented e-commerce market. READ MORE

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