Balenciaga’s Latest Metaverse Move

Celine Alum's New Line, Why COS Is Showing at London Fashion Week

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, SEPTEMBER 21, 2021 Balenciaga and Epic Games, maker of Fortnite, are teaming up on a project that will see products released in both the virtual and physical worlds. At a slimmed-down London Fashion Week, H&M-owned COS is the biggest brand showing, part of a broader strategy for the label to regain relevance. Veronica Leoni, a Celine alum and designer of Moncler's 2 Moncler 1952 line, is debuting her own label at Milan Fashion Week. Fashion has much to learn from the marketing efforts of musician Lil Nas X, who released a collaboration with Jean Paul Gaultier yesterday. Richard Buckley, writer, editor and husband to the designer Tom Ford, has died at 72 after a long illness. Matches Fashion named Paolo de Cesare, the former chief executive of French department store Printemps, its new CEO. Plus, don't miss the second episode of our Transforming Luxury podcast series: What Defines a Luxury Product Today?

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LUXURY Balenciaga and Fortnite Are a Match Made in the Metaverse By Marc Bain

The collaboration spans virtual and physical clothes, as well as a marketing campaign that will appear on billboards in cities like New York and Tokyo, as well as in Fortnite itself. READ MORE

RETAIL Why COS Is Showing at London Fashion Week By Tamison O'Connor

The H&M Group-owned brand is looking to regain relevance and reestablish itself as an "accessible luxury" powerhouse. READ MORE

FASHION WEEK In Milan, a Celine Alum's New Label: 'This Project Is About the Clothes' By Angelo Flaccavento Designer Veronica Leoni will debut her own line, named Quira, on Sept. 23rd at Milan Fashion Week. READ MORE

MARKETING & PR What Fashion Can Learn From Lil Nas X By Alexandra Mondalek The 22-year-old artist, fresh off the release of his first album, is a valuable ambassador for brands willing to take on a little risk. READ MORE

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NEWS BRIEFS Editor Richard Buckley Dies at 72 Matches Fashion Names Paolo De Cesare Its New CEO

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PODCAST Transforming Luxury Episode 2: What Defines a Luxury Product Today? By BoF Studio

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Find a Job That Fulfils You on BoF Careers Explore 3,200 career opportunities on the creative and business side of the industry, live now from mega-brands like Burberry, Gap Inc. and Saint Laurent, innovative retailers Depop, Farfetch and Zara, as well as Kering, Tapestry and over 300 more of the industry's most prestigious employers. VIEW JOBS

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