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The Sneaker Market’s Winning Strategies

Supply Chain 'Digital Twins'; Allbirds' Zero-Carbon Sneaker; Beauty Steers Hudson's Bay Turnaround

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MARCH 22, 2023 Nike and On are dominating the sneaker category through an emphasis on performance-driven products and discipline in direct channels. Allbirds sees its new zero-carbon sneaker as a way to win back customers and investors. Fashion companies are creating virtual versions of their supply chains that can help optimise operations and game out problems. Hudson's Bay president Sophia Hwang-Judiesch sees beauty as a way to draw younger shoppers to stores. Don't miss The BoF Professional Summit: An Inflection Point in Fashion Tech starting today at 9am in New York, 1pm London time. Watch the livestream here.

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RETAIL What a Winning Strategy Looks Like in Today's Sneaker Market By Daniel-Yaw Miller and Cathaleen Chen

The latest financial results from Nike and On reveal how the two brands are outpacing rivals with a focus on performance-driven products and discipline in their direct channels. READ MORE

SUSTAINABILITY Can a Zero-Carbon Sneaker Make Allbirds Cool Again? By Sarah Kent and Malique Morris

The footwear company says it has cracked its goal to develop a net-zero carbon shoe, but investors want to see a path to profitability. READ MORE

TECHNOLOGY Why Fashion Companies Are Creating Virtual Versions of Their Supply Chains By Marc Bain

A digital twin of the supply chain that lets brands optimise their operations, minimise costs and increase speeds might sound like a distant dream, but companies including denim manufacturer Saitex are trying to make it a reality. READ MORE

BEAUTY Applying Lessons From the Beauty Industry to a Department Store Turnaround By Sheena Butler-Young

Sophia Hwang-Judiesch, who took the helm of the storied department story in September, is looking to find the sweet spot between leveraging new growth prospects and revamping brick-and-mortar. READ MORE

LUXURY Op-Ed | Banking Crises Are a Bad Look for Louis Vuitton and Gucci By Bloomberg The recent banking drama, starting with Silicon Valley Bank earlier in the month and spreading to Credit Suisse Group AG last week, has roiled markets, sparking fears of further contagion. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS TikTok Hits 150 Million US Monthly Users, Up From 100 Million in 2020 Google Suspends Pinduoduo After Finding Malware in Versions On Returns to Profit, Surpasses $1 Billion in Revenue

BoF PROFESSIONAL

Join Us Live Today The BoF Professional Summit: An Inflection Point in Fashion Tech livestream will begin today at 9am in New York, 1pm London time. Join us live to hear from an exciting lineup of global business leaders, technologists and creative innovators including: Robert Triefus, chief executive, Gucci Vault and Metaverse Ventures Verbal, chief executive and artist, Ambush Adam Petrick, chief brand officer, Puma Dr. Amy Gershkoff Bolles, global head of digital and emerging technology strategy, Levi Strauss & Co. Michael J. Wolf, founder and chief executive, Activate Consulting Deena Bahri, chief marketing officer, StockX​ WATCH LIVESTREAM

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