Rethinking the Beauty Playbook

How Isabel Marant Is Getting Through the Pandemic

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WHAT YOU NEED TO KNOW TODAY: MONDAY, FEBRUARY 1, 2021 BoF's latest Case Study examines how two brands conquered the skin care market from opposite ends of the pricing spectrum. Isabel Marrant has stayed profitable through the pandemic and is adding new lines and stores. Asos is set to buy Topshop and Miss Selfridge for $411 million. A major study by the CFDA and PVH reveals mixed progress on diversity, equity and inclusion at US-based fashion companies. Plus, Thom Browne talks to Tim Blanks this Tuesday on BoF LIVE. Sign up.

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BEAUTY How to Sell Skin Care at Every Price — Download the Case Study By Chantal Fernandez BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook. READ MORE

LUXURY How Isabel Marant Is Getting Through the Pandemic By Robert Williams Despite challenges — and challengers — the brand that launched French contemporary has remained profitable during the Covid-19 crisis, and is adding new lines and stores to drive growth. READ MORE

RETAIL What's Next for Nordstrom By Brian Baskin This week, everyone will be talking about Nordstrom's plans for 2021, the final rounds of bidding for Topshop and other Arcadia brands, plus a new documentary about the artificial world of influencers. Get your BoF Professional Cheat Sheet. READ MORE

CFDA and PVH Release Diversity, Equity and Inclusion Study READ MORE

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NEWS BRIEFS Asos Close To Deal To Buy Topshop, Miss Selfridge for $411 Million Pop Artist and Nicolas Ghesquière collaborator DJ Sophie Has Died

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Luxury #BoFLIVE: Tim's Take With Thom Browne By BoF Team

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Global Fashion Agenda Is Hiring a New CEO The successful candidate will be looked to lead the development and implementation of GFA´s global strategy. A non-profit initiative, Global Fashion Agenda is a global leadership forum for industry collaboration to make sustainability fashionable. The forum organises the Copenhagen Fashion Summit and includes Kering, H&M and Nike.  APPLY NOW

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