Quantifying UX Improvements | Companies on Social Media | Diary Studies | What Should You Test?

A research-driven overhaul of a metal and woodworking machinery B2B site's information architecture resulted in an 85% improvement of findability.

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  View this email in your browser New Articles Quantifying UX Improvements: A Case Study   A research-driven overhaul of a metal and woodworking machinery B2B site's information architecture resulted in an 85% improvement of findability.   6 min read Companies on Social Media: 6 Types of User Interactions with Business   Users rely on social media to find out about new products or companies, conduct research, engage with content, make purchases, and seek customer support.   9 min read New Videos ▶ Diary Studies   Ask users to keep a diary throughout a fairly long period is great for researching customer journeys or other bigger-scope issues in user experience that go beyond a single interaction. 2 min video ▶ You Can't Test Everything, So What Should You Test?   Nobody has enough user-research budget to test everything, so you must focus usability testing on those features that will matter the most for the user experience and have the most business impact. Here's a simple method to prioritize what to test. 4 min video Virtual UX Conferences America/Europe  February 20 – February 26 Full-day courses America/Europe   March 15 – March 26 2 Half-days per course America/Europe    New   April 17 – April 23 Full-day courses Full event program describing all full-day UX training courses and the virtual conference format. You are receiving this newsletter because you subscribed at https://www.nngroup.com/articles/subscribe 48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA Copyright 2020 Nielsen Norman Group, All rights reserved Manage preferences or unsubscribe.