This could wipe out your savings…! | 28 January

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AI’s Promise and Peril

Why Schiaparelli's Animal Heads Were So Provocative

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, JANUARY 28, 2023 This week on The BoF Podcast, author and tech executive Mo Gawdat explores the future of artificial intelligence. Outrage over Schiaparelli's animal heads highlights the tension between provocative marketing and shifting consumer values. H&M shares slumped after soaring costs nearly wiped out the retailer's fourth-quarter profit. BoF Professional analysis now unlocked for non-members: Can Frame Be a Fashion Brand?

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TECHNOLOGY The BoF Podcast | Humanity in the Era of the Rise of the Machine By BoF Team

Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone. READ MORE

SUSTAINABILITY The Marketing Challenge Behind Schiaparelli's Fur Faux Pas By Rachel Deeley

The brand's hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values. READ MORE

RETAIL Can Frame Be a Fashion Brand? By Lauren Sherman

Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Superdry Cuts Full-Year Profit Forecast to Breakeven H&M Drops as Surging Costs Nearly Wipe Out Earnings

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New tech to protect you from market losses (with a big upside)

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