Why Surrealist Marketing Is Suddenly Everywhere

Lynn Yaeger on Marc Jacobs; China's Mall Developers Fight Turf War; Antoine Arnault Calls for Luxury Sustainability Pact

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JUNE 28, 2023 From Victoria Beckham's flying handbags to Isabel Marant's giant toothpaste tube, brands are tapping surrealism in their marketing. China's fashion mall developers are shrugging off the property slump and trying to outdo each other with cool new formats. Marc Jacobs' latest show celebrated the revolutionary impulse, writes Lynn Yaeger. The United Nations wants fashion marketing to stop promoting overconsumption. At the Global Fashion Summit, the EU environment chief called for more fast-fashion regulation and LVMH's Antoine Arnault proposed a luxury-focused sustainability pact.

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MARKETING Why Surrealist Marketing Is Suddenly Everywhere By Tiffany Ap

Brands including Jacquemus, Tod's, Isabel Marant, and Victoria Beckham are experimenting with eccentric CGI marketing campaigns. READ MORE

CHINA China's Fashion Mall Developers in Turf War By Tiffany Ap

Property developers are set to build 8 million square metres of retail space in a sign of long-term confidence in the troubled but increasingly competitive market. READ MORE

FASHION WEEK At Marc Jacobs, Vive La Revolution By Lynn Yaeger

The designer's latest outing could be read as a sullen celebration of the revolutionary impulse, writes Lynn Yaeger. READ MORE

The United Nations to Fashion: Stop Pushing Overconsumption READ MORE

LVMH's Antoine Arnault Calls for Luxury-Focused Sustainability Pact READ MORE

EU Environment Chief: Fashion's Age of Underregulation Is Over READ MORE

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NEWS BRIEFS Digital Fashion Platform Syky Launches Incubator Programme LVMH Chief Bernard Arnault Embarks on China Tour EU Wants All Textile Waste Regulations Ready by 2028 Kim Kardashian's Skims Is Opening Its First Stores Next Year Revolution Beauty Re-Appoints CEO to Board Defying Shareholder Boohoo's Wish

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Building a Career in Fashion With Jackie Wong Join us on LinkedIn for the next edition of Building a Career in Fashion With Jackie Wong, omnichannel CRM manager, on Thursday June 29 at 4pm BST / 11am EDT. Wong studied environmental studies with economics and business management before he started his career in marketing at Burberry. He has also worked at luxury brands such as Christian Dior and Moncler.  REGISTER HERE

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