Sunday, October 27, 2024

Case Study: Inside Adidas’ Remarkable Turnaround

Adidas, Prada Offer a Respite From a Grim Earnings Season; Is Fast Fashion Worth Recycling?
ADVERTISEMENT
WHAT YOU NEED TO KNOW TODAY: MONDAY, OCTOBER 28, 2024

When Bjørn Gulden took over as Adidas' new chief executive in January 2023, he faced a seemingly insurmountable task.

Months earlier, the company had ended its lucrative Yeezy line in partnership with Ye (formerly Kanye West), which accounted for more than eight percent of Adidas' annual sales and drove the brand's connection to sneaker culture in the key North America and China markets. Adidas was also contending with the closure of its Russian stores after the Ukraine invasion, while insiders believed the company had lost its way under previous management, becoming too risk-averse and straying from its purpose as a sports brand.

But just two years later, Adidas is thriving, buoyed by the soaring popularity of sneakers like the Samba, big wins with new performance products and a renewed focus on its sporting DNA.

For BoF's latest case study, sports correspondent Daniel-Yaw Miller spoke to Gulden and other top executives in a series of conversations at Adidas' German headquarters in Herzogenaurach, Germany to unpack the decisions, strategies and internal shifts that brought Adidas back from the brink.

Download the case study now. "The Strategy That Brought Adidas Back From the Brink."

Imran Amed, Founder and CEO

Plus, also in today's BoF Daily Digest newsletter:

TOP STORIES

PARTNER CONTENT
Leveraging 'Deal Days' for Long-Term Marketplace Success

Shopping holidays and events, or "Deal Days," continue to anchor shopping behaviour at key moments throughout the calendar year, creating days of elevated purchase intent. This year, US shoppers spent more than $14 billion online during Amazon's 48-hour Prime Day sale in July — up 11 percent from a year ago, according to Adobe Inc.

"Today, whether it's Prime Day, Black Friday or Cyber Monday, offering discounts isn't enough. Brands have to create something unique within that channel to attract shoppers to that particular platform or offer them something they didn't realise they needed," Front Row's VP of brand strategy Alexandra Carmody told BoF.

Now, BoF sits down with Carmody to discuss the components of a well-executed Deals Day strategy, how to maximise short-term benefits and the key marketplace trends to inform a brand's approach.

READ MORE

Welcome to RogerScott

Where we’re dedicated to giving you an edge in the daily markets…
 
   
     
   
Good day, trader!

I created RogerScott so you could hit the ground running on your trading journey. By following my insights each morning, you’re essentially looking over my shoulder and seeing how I’m positioning my own portfolio.

You’ll hear from me every weekday morning in my “Premarket Must Watch” videos I send around 9 a.m. ET. That means you’ll always know what I believe is driving the market — and the strategies I use to help me take advantage of it.

I’ll also send you at least three FREE trade ideas a week at no cost. It’s just my way of saying thank you for being a loyal RogerScott reader.

Here’s a rundown of everything you get:  
 
MONDAY: My Weekly Insight to the Markets
I’ll send you a video to kick off the week. I’ll outline any announcements, news, or catalysts I’m watching, and exactly which opportunities I expect to unfold in the coming days. Consider this your roadmap for the entire week ahead.
 
TUESDAY: My Weekly Watchlist
I’ll detail the strongest and weakest sectors in the entire market, tell you exactly where I’d put my money, and reveal which sectors and stocks I’d avoid or even short. You’ll get actionable ideas on every market sector using my proprietary momentum indicator.
 
WEDNESDAY: My Top Two Momentum Trades for the Week
Building on the sector analysis from Tuesday, I’ll take it a step further with two actionable stock trade ideas. I’ll identify my favorite stock in the strongest sector and even a short opportunity from the weakest sector. That’s two trades… absolutely free, each week.
 
THURSDAY: My Big Picture Trade for the Week
I’ll combine two of my favorite things, options, and ETFs, to identify upside macro plays. Using options, we can turn momentum analysis of a specific sector, or even an entire country’s stock market, into an actionable trade with double- or triple-digit upside potential. And you’ll get all the details you need to execute these ideas.
 
FRIDAY: Weekly Market Review
We’ll review what we learned and how we can apply it to next week’s plan of action and develop our trade setups. This video is the bow tying up the whole package that’s our week of actionable market commentary. I'll also end with an educational deep dive into the world of algo trading. My goal is to help you become a more disciplined and successful trader each week.
 
Keep an Eye on Your Inbox!

Again, welcome to RogerScott! I hope you’re as excited as I am and that you find value in the materials headed your way. Be prepared to learn a ton of valuable insights from my three decades of doing this! 

To make sure you don’t miss a mailing, please add this email to your address book or allowlist. Here are instructions for some of the most popular email providers:
 
Gmail: https://www.whitelist.guide/gmail/
Yahoo: https://www.whiteisguide/yahoo/
iCloud: https://www.whitelist.guide/icloud/
AOL: https://www.whitelist.guide/aol/
Hotmail / Outlook: https://www.whitelist.guide/outlook/
Spectrum / Charter: https://www.whitelist.guide/charter/

Please know that if you have any questions for me, you can email my team at support@tradingpub.com.

All the best,
   
   
Signature Roger Scott
 
Roger Scott
   
 

Here’s your free cheatsheets—just pay shipping

Hey do you still want your Candlestick Pattern Cheatsheets? To view this email as a web page, go  here. To view this email as a web page, go...