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Case Study: The Strategy Behind Hermès’ €200 Billion Valuation

Is Tanning Back?; Hill House Home Expands Overseas

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, MAY 25, 2023 BoF's latest case study examines how Hermès' unique leather goods strategy has powered blockbuster demand for iconic bags like the Birkin and Kelly, turning the house into a global megabrand with a market capitalisation greater than Nike's. Byredo founder Ben Gorham breaks down for "The State of Fashion: Beauty" how indie brands can flourish amid intense competition. New beauty brands are shaking the stigma of tanning by offering safer, sunless solutions for achieving a golden glow. Hill House Home is expanding into the UK, as part of a wider strategy to build on momentum from its viral nap dress. Abercrombie & Fitch shares soared after the retailer raised its sales forecast.

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LUXURY Inside Hermès' Best-in-Class Leather Goods Strategy | Case Study By Robert Williams How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike's. READ MORE

BEAUTY Byredo's Ben Gorham on Propelling a Niche Brand to Global Success By Tamison O'Connor

For 'The State of Fashion: Beauty' founder Ben Gorham breaks down Byredo's journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market. READ MORE

BEAUTY Is Tanning Back? By Yola Mzizi

Once associated with the artificial orange hue of 2000s-era celebrities, brands now pitch tanning lotions and oils as skin care products in an effort to shake the stigma around the category and make tanning more inclusive. READ MORE

MARKETING Hill House Home Lands in the UK By Diana Pearl

Expanding overseas is one of several ways the New York-based brand is looking to keep up momentum, three years after its "nap dress" went viral. READ MORE

H&M, Kering Among Companies Piloting Science-Based Targets for Nature READ MORE

Abercrombie & Fitch Raises 2023 Sales Forecast READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Report: Japan's Uniqlo to Exit Russia, Paving the Way for Sale of Business VF Corp Beats Quarterly Profit Estimates on North Face Demand LVMH, Kering Slide Again as Cracks Appear in Luxury's Bull Case Swatch Dares Malaysia to Confiscate Rainbows After Pride Watches Raid Express, Inc. Completes Acquisition of Bonobos, Posts 15% Sales Dip

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At Unilever Prestige, An Acquisition Model Focused on the Future of Beauty Unilever Prestige's beauty brand portfolio, including Dermalogica, Ren and Tatcha, generated €1.2b in revenue in 2022. With ambitions to grow through acquisitions, innovation and digital commerce, CEO Vasiliki Petrou shares her acquisition criteria and insights into the strategy driving the portfolio's growth. "By sharing intelligence across brands, you achieve this exponential learning curve where people don't learn from scratch every time, but they learn exponentially from it," Petrou told BoF. READ MORE

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