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WHAT YOU NEED TO KNOW TODAY: FRIDAY, SEPTEMBER 30, 2022

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How AR Strategies Can Drive Growth in Fashion & Beauty

Last week, Snap Inc. and BoF hosted executives from across the fashion and beauty industries to discuss the evolving use-cases of augmented reality today, its ability to innovate client and brand dynamics — and when and how to invest.

"You now have an opportunity to experience product launches, bags, sneakers, jewellery and watches — it's a convenience factor," said one attendee of the event, which was held under the Chatham House Rule. Indeed, 86 percent of US brands who use AR say it helps boost sales, acquire new customers and drive performance metrics.

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