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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JULY 21, 2021

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Using Customer Data to Drive Retail Experiences

"The omnichannel customer is now table stakes," said Afterpay CEO and co-founder Nick Molnar in conversation at BoF's Professional Summit: What's a Store For? "It has to be understood to be able to build the attribution models that can properly quantify how online is impacting offline, and vice versa." 

Now, BoF shares Molnar's insights from the talk, identifying the opportunity for investment in the physical store network and the role data can play in connecting channels and improving the shopper experience.

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                                                                                                          Dear Reader, Investing legend L...