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Four of the World’s Richest Men Betting on S.C.G.as the Next Big Thing. | 20 April

April 21, 2022 Here's a special message from our partners that you may find interesting: Dear Reader, Forget AI, blockchain, 5G, and self-driving cars. At $1.5 trillion, S.C.G. is set to be bigger than all of these technologies… COMBINED No wonder Apple, Google, Amazon, Facebook & Microsoft are all betting big on S.C.G., a new tech that has been called "one of the great transformational technologies of the next 50 years." Even Elon Musk, the U.S. military and NASA are getting involved. Unfortunately, most people are in the dark and will end up missing out on what Apple's CEO called "the next big thing." But you don't have to be one of them. Click here to see how to play this new $1.5 trillion trend. Regards, Van Bryan Editorial Director, Brownstone Research This email was sent to edwardlorilla1986.paxforex@blogger.com because you made a great decision to receive our Digest Daily. To ensure you keep receiving our emails, be sure to white list us © 2021 ZeroSumNews.net. All Rights Reserved.   549 W Intl Airport Rd Ste A10 Anchorage, AK 99518-1113 Privacy Policy | Unsubscribe

The Future of Luxury Discounting

Hermès' Sales Tactics, The Debrief on Shein's Monster Valuation

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 21, 2022 Off-price luxury sales are rapidly shifting online and set to grow five times faster than full-price sales. Chinese clients report rising pressure from brands like Hermès to buy less-popular items to gain access to coveted bags. On the first episode of The Debrief, BoF's new weekly podcast series, retail correspondent Cathaleen Chen explains the logic behind Shein's $100 billion valuation. Glossier's first-ever celebrity ambassador, Olivia Rodrigo, offers the brand a much-needed way to appeal to Gen-Z, writes Rachel Strugatz. Plus, The BoF Show has been nominated for a Webby! Please show your support by submitting your vote today.

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LUXURY Duelling Visions for the Future of Luxury Discounting By Robert Williams

With outlets and online discounters set to grow five times faster than full-price channels, luxury brands are hoping to tap the momentum in off-price — without being seen to do so. READ MORE

CHINA Are Hermès' Sales Tactics a Problem in China? By Casey Hall

Chinese luxury consumers say they feel rising pressure to buy less-popular items to gain access to sought-after Birkin and Kelly bags. The practice is reportedly on the rise at brands like Celine and Rolex, too. READ MORE

RETAIL The Debrief: Why Shein Is Valued at $100 Billion By BoF Team

BoF's Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant's path to its astronomical valuation. READ MORE

BEAUTY Can Olivia Rodrigo Save Glossier? By Rachel Strugatz The skin care brand never needed celebrity ambassadors before, but working with the A-list singer may be key to winning back Gen-Z. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS L Catterton Explores Sale of Jeweller John Hardy UK Companies Must Meet New Gender, Racial Diversity Targets Lululemon Aims to Double Sales by 2026 Hermès Considers Using the Metaverse for Communications China to Sign Forced Labour Treaties as Xinjiang Scrutiny Grows

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The New Rules of Influencer Marketing "A lot of brands that we are talking to are seeing significant declines in conversion rates and the efficiency with which they are spending money there, so they have then shifted dollars towards the creator ecosystem," says Conor Begley, CreatorIQ's chief strategy officer and Tribe Dynamics co-founder. From strategies to success for emerging businesses to leveraging innovations around AI and live shopping, Begley shared his insight on navigating the evolving social media influencer landscape and the key factors driving success today. DISCOVER INSIGHTS

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