Inside Ferrari’s Fashion Reboot

Fashion's Female Athlete Opportunity, Marni's Francesco Risso

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JUNE 11, 2021 Ferrari is betting on a full-on runway collection as speculation swirls on a tie-up between owner Exor and Giorgio Armani. Partnerships with female athletes can offer fashion brands reach with new audiences. Sun-protecting products, once utilitarian, seasonal staples, have become all-year must-haves for skin care and beauty brands. Fosun Fashion Group, the Chinese parent of brands including Lanvin and Wolford, has acquired Italian luxury shoemaker Sergio Rossi. Plus, tune into Marni's Francesco Risso in conversation with Tim Blanks.

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LUXURY Inside Ferrari's Fashion Reboot By Robert Williams Developing a full-on runway collection is more complicated than selling red polo shirts, but the Italian carmaker thinks its fashion bet will pay off. Meanwhile, speculation swirls on a tie-up between owner Exor and Giorgio Armani. READ MORE

MARKETING & PR How Fashion Brands Should Play the Women's Sports Boom By Joan Kennedy

Women's sports viewership has been rising for years and the influence of female athletes is growing with it — but fashion has yet to fully capitalise on the marketing opportunity. READ MORE

BEAUTY How SPF Became a Beauty Buzzword By Diana Pearl Not so long ago, sunscreen was mainly a drug store staple marketed only in the summer months. Now, SPF products are a beauty aisle mainstay. READ MORE

Fosun Fashion Group Acquires Sergio Rossi READ MORE

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VIDEO Marni's Francesco Risso in Conversation With Tim Blanks By BoF Team

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