Gen-Z’s Favourite Brands

Harry Styles' Secret to Success, Luxury Loves LA

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WHAT YOU NEED TO KNOW TODAY: MONDAY, DECEMBER 5, 2022 Gen-Z's favourite fashion brands are Nike and Gucci, a BoF Insights survey finds. New government rules are set to end fashion's age of self-regulation. Harry Styles' Pleasing is succeeding despite — or perhaps because — it hasn't followed the usual celebrity beauty playbook. Celine's show in Los Angeles this week cements Southern California's status as a key locale for luxury brands. BoF Professional analysis now unlocked for non-members: How Fashion Can Build Its Own Tech Talent Pipeline.

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RETAIL BoF Insights | Nike and Gucci Top Gen-Z's Favourite Fashion Brands By Benjamin Schneider and Diana Lee

As this generation's spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers. READ MORE

GLOBAL MARKETS The World's Fragile State and What It Means for Fashion By BoF Team and McKinsey & Company

The global economy is in a fragile state. Geopolitical tensions, inflation and the climate crisis are heightening uncertainty and volatility — and weighing on consumer confidence. For fashion leaders, navigating this will require sharpened strategies. READ MORE

SUSTAINABILITY Fashion's Age of Self-Regulation Is Over By Sarah Kent

The idea that businesses will willingly sacrifice profit to reduce pollution and improve labour conditions is a "convenient fantasy." But beefing up government oversight is a messy and slow process. READ MORE

BEAUTY Why Harry Styles Fans Can't Get Enough of Pleasing By Rachel Strugatz The singer's nail polish brand isn't following the usual celebrity beauty brand playbook, where "authenticity" and newness are key. When your fans are this rabid, it turns out none of the usual rules apply. READ MORE

LUXURY Los Angeles, the Fifth Fashion City? By Lauren Sherman Celine is the latest brand to show a collection there, further cementing Southern California's status as a regular stop on luxury's global circuit. That, plus what else to watch for this week. READ MORE

How Fashion Can Build Its Own Tech Talent Pipeline READ MORE

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