Kering’s Next Move

How Fashion PR Is Shifting, Kris Van Assche Exits Berluti

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, APRIL 21, 2021 With Gucci struggling to regain pre-pandemic heat, Kering may try and buy a major rival. Berluti is parting ways with Kris Van Assche and rethinking its approach. More fashion publicists are abandoning big agency life to launch their own firms. China's mountain of fashion waste has implications for brands' sustainability goals. LVMH, Richemont and Prada unite on blockchain solution for authentication and traceability.

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LUXURY Does Kering Need a Major Acquisition? By Robert Williams

Flagship brand Gucci is bouncing back, but has yet to recapture the heat of its pre-pandemic boom times. Signs are growing that the French group will seek a transformational deal. READ MORE

MARKETING & PR In Fashion PR, Bigger Is Not Always Better By Alexandra Mondalek

As mid-sized and large-scale communications firms build out their operations, boutique agencies are placing value on quality over quantity. READ MORE

CHINA Can China Handle Its 20 Million Tonnes of Textile Waste? By Casey Hall China is the world's largest consumer of fashion and a major production hub. How it tackles its mountain of annual waste will impact global brands' ability to embrace a more circular supply chain. READ MORE

LUXURY Kris Van Assche Exits Berluti By Chantal Fernandez The LVMH-owned men's label, known for its shoes and custom suiting, said it would adopt a less structured approach to presentations. READ MORE

FASHION WEEK All About Kors By Lauren Sherman One of the most successful designers in the history of American fashion, Michael Kors has proven, 40 years in, that even when he's playing showman, his woman comes first. READ MORE

Cartier, Prada Link Up with LVMH in Blockchain Alliance READ MORE

Parade Takes On Victoria's Secret READ MORE

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