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Invisible Collection on the Future of Interior Design in Fashion Retail

Vying for the attention of increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays. 

"The big shift is the look and feel of retail spaces from intimidating, highly conceptual settings that looked fantastic yet uninviting, to warm, inspiring home-like decors," Dubern-Mallevays told BoF. 

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