Fashion Contemplates a TikTok Ban

Levi's Tests AI-Generated Models; Supergoop Plots Global Expansion

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, MARCH 23, 2023 Brands are gaming out different scenarios should the US ban TikTok or force its owner to sell the social platform. At BoF's Technology Summit, executives and innovators shared how AI and web3 are shaping fashion's future. Sunscreen brand Supergoop is plotting a European expansion, starting with a Paris pop-up. Levi's will begin experimenting with AI-generated models on its e-commerce channels later this year.

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MARKETING What Would a US TikTok Ban Mean for Fashion By Diana Pearl

TikTok's CEO will appear before Congress on Thursday to defend the social media platform as lawmakers pressure owner ByteDance to sell the social platform or risk a ban. Businesses and creators are bracing for impact. READ MORE

TECHNOLOGY How AI and Web3 Are Shaping Fashion's Future By BoF Team

BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now. READ MORE

BEAUTY Supergoop's Plans for Global Growth By Joan Kennedy Just over a year after Blackstone acquired a majority stake in the sunscreen label, CEO Amanda Baldwin opens up about how Supergoop plans to keep growing in new markets. READ MORE

Levi's Will Begin Testing AI-Generated Models READ MORE

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NEWS BRIEFS SMCP Names Elina Kousourna CEO of Maje EU Proposes Clampdown on 'Green' Claims W Magazine Announces China Edition Launch Puppets and Puppets, Elena Velez Win Fashion Trust US Awards

PARTNER CONTENT

Invisible Collection on the Future of Interior Design in Fashion Retail Vying for the attention of increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.  "The big shift is the look and feel of retail spaces from intimidating, highly conceptual settings that looked fantastic yet uninviting, to warm, inspiring home-like decors," Dubern-Mallevays told BoF.  READ MORE

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