Tuesday, November 2, 2021

Report: The Opportunity in Digital Fashion and Avatars

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, NOVEMBER 3, 2021

Dear BoF Community,

Over the past months, members of our global community have been asking questions about the rise of the metaverse, the recent momentum behind digital fashion and avatars and how fashion companies should respond.

To answer these questions, BoF Insights, a new data and analysis think tank from The Business of Fashion, spent two months interviewing 30 founders, CEOs, executives and investors and analysing four proprietary consumer surveys. In a new report, The Opportunity in Digital Fashion and Avatars, BoF Insights reveals that approximately 70 percent of US consumers (Gen-Z to Gen-X) rate their digital identity as important, 65 percent rate digital ownership as important and 50 percent are interested in purchasing a digital asset in the next 12 months.

Read the report to get BoF's perspective on the future of digital fashion and avatars, plus a playbook for how to develop a data-driven digital asset strategy.

Vikram Alexei Kansara, Editorial Director

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