Report: The Opportunity in Digital Fashion and Avatars

Fashion's Climate Battle, China's Energy Crisis Adds to Supply Chain Woes

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, NOVEMBER 3, 2021 Dear BoF Community, Over the past months, members of our global community have been asking questions about the rise of the metaverse, the recent momentum behind digital fashion and avatars and how fashion companies should respond. To answer these questions, BoF Insights, a new data and analysis think tank from The Business of Fashion, spent two months interviewing 30 founders, CEOs, executives and investors and analysing four proprietary consumer surveys. In a new report, The Opportunity in Digital Fashion and Avatars, BoF Insights reveals that approximately 70 percent of US consumers (Gen-Z to Gen-X) rate their digital identity as important, 65 percent rate digital ownership as important and 50 percent are interested in purchasing a digital asset in the next 12 months. Read the report to get BoF's perspective on the future of digital fashion and avatars, plus a playbook for how to develop a data-driven digital asset strategy. Vikram Alexei Kansara, Editorial Director

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TECHNOLOGY The Opportunity in Digital Fashion and Avatars Report — BoF Insights By Diana Lee and Rahul Malik Read the latest BoF Insights report to get BoF's perspective on the rise of the metaverse and the future of digital assets, plus a playbook for how to develop a data-driven strategy. READ MORE

CHINA China's Energy Crisis Adds to Supply Chain Woes By Casey Hall

Blackouts and power shortages at Chinese factories are adding to the supply chain challenges facing the global fashion industry. READ MORE

SUSTAINABILITY Nature Is Fashion's Next Frontier in Climate Battle By Rachel Deeley

The industry's contribution to deforestation and biodiversity loss is coming into focus as efforts to tackle global warming look beyond emissions. (This article is open to non-subscribers) READ MORE

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