Unpacking Gen Alpha’s New Social Media Restrictions

Exclusive: Samuel Ross Inks Deal with Zara; Fashion's Polyester Addiction

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WHAT YOU NEED TO KNOW TODAY: MONDAY, OCTOBER 7, 2024 Multiple US states have enacted regulations on cell phone and social media usage among children and teens, limiting the reach of advertisers to young consumers. British designer Samuel Ross has inked a multi-year partnership with Zara. Despite industry efforts, recycled polyester isn't gaining market share, new data shows. This week, retailers will start to roll out holiday deals as they brace for lukewarm demand.

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MARKETING What Fashion Needs to Know About Gen Alpha's Social Media Restrictions By Yola Mzizi

At least 15 US states have enacted policies regulating cell phone usage among teenagers and children, pointing to the youth mental health crisis and other potential harms of incessant access to the internet. For marketers, the laws pose a barrier to reaching young consumers as well as an opportunity to get to know this cohort better. READ MORE

RETAIL Samuel Ross' Next Move: A Line 'Engineered by Zara' By Daniel-Yaw Miller After exiting his A-Cold-Wall brand last year, the Virgil Abloh protégé is the latest designer to ink a deal with the Spanish fast fashion giant, widening access to his new SR_A menswear vision. READ MORE

SUSTAINABILITY Fashion's Plastic Addiction in Four Charts By Sarah Kent

Cheap and versatile polyester has underpinned both the fashion industry's growth and its worsening environmental footprint. Efforts to switch to recycled fibre are stalled, new data show. READ MORE

RETAIL This Week: The Holiday Shopping Season Begins By Brian Baskin Consumers are getting choosier about where they spend. Retailers will need to work extra hard to ensure it's in their stores, and not competitors'. READ MORE

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