the “bull market” indicator is flashing

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The ‘It Girl’ PR Machine

Fashion's Broken Sustainability Tools; Retail's Two-Track Holiday Shopping Season

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WHAT YOU NEED TO KNOW TODAY: MONDAY, AUGUST 28, 2023 Modern-day "it girls" like Sofia Richie Grainge and Ivy Getty have a team of publicists and stylists to help build their viral fame. Efforts to measure fashion's environmental impact have a fatal flaw, argues Beth Esponnette. A healthy, but not too healthy US economy poses a challenge to retailers planning for the holiday shopping season.

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MARKETING The PR Machines Building the Next Generation of 'It Girls' By Diana Pearl

The girls we can't stop talking about today have that it factor, but they also are armed with publicists and stylists curating their image. READ MORE

SUSTAINABILITY Op-Ed | Fashion's Sustainability Tools Prop Up a Broken System By Beth Esponnette

Efforts to measure the environmental impact of clothes have a fatal flaw: They don't account for overproduction, argues Beth Esponnette. READ MORE

RETAIL Retail's Two-Track Approach to the Holiday Shopping Season By Brian Baskin

The end of back-to-school season puts the focus on all-important holiday sales. Mixed signals on consumer spending make forecasters' jobs even more complicated than usual. That, plus what else to watch for in the coming week. READ MORE

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How to Build a Profitable DTC Brand Investors are no longer willing to give money to companies that promise high sales growth by burning through excessive amounts of cash. Instead, they are gravitating towards brands with profits or at least a clear path to profitability in the short term.  This case study profiles three DTC brands that offer a blueprint for achieving both top- and bottom-line growth: apparel brand Marine Layer, intimates brand Meundies and beauty brand Trinny London. Examining each of these brands' path to growth — and challenges encountered along the way — reveals tactics to deploy to prioritise profitability and maintain steady financial discipline. READ NOW

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