Fashion’s Generative AI Playbook

Angelo Flaccavento on Milan Men's Fashion Week; Why It's So Hard for Luxury Brands to Align Fashion and Beauty Strategy

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JUNE 20, 2023 Dear BoF Community, We have recently seen an explosion in excitement around generative AI as it attracts users at an unprecedented pace and shakes up industries from technology to music. Experts believe it's more than just hype: Its wide-ranging abilities promise a vast array of real-world applications. For the fashion industry, this emerging technology — which uses artificial intelligence to create content used in everything from product design to marketing — could be one of the most consequential tech advancements in years. But we're only at the start of the journey, with multiple fast-shifting opportunities, challenges and risks. It's with this in mind that we've dedicated our latest BoF Professional case study: "The Complete Playbook for Generative AI in Fashion," where BoF's technology correspondent Marc Bain investigates how early adopters are using AI and the lessons for others wanting to learn how AI can transform their businesses. Download the case study now and sign up for our live masterclass on the topic on July 11, 2023 at 16:00 BST / 11:00 EDT. Imran Amed, Founder and CEO Plus, also in today's BoF Daily Digest newsletter: Milan men's fashion week was about deconstructing manhood, reports Angelo Flaccavento. New creative directions at luxury brands can create thorny problems for their beauty lines.

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TECHNOLOGY The Complete Playbook for Generative AI in Fashion | Case Study By Marc Bain From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers. READ MORE

FASHION WEEK What Clothes Maketh the Man? By Angelo Flaccavento

Milan men's fashion week was all about finding new ways of deconstructing manhood, reports Angelo Flaccavento. READ MORE

BEAUTY Why It's So Hard for Luxury Brands to Align Fashion and Beauty Strategy By Joan Kennedy

Crafting a coherent identity across fashion and beauty — which operate on different timelines, often serve different audiences and are managed by different companies — is a difficult task, especially in the wake of a designer transition. READ MORE

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Prada Is Hiring Opportunities at Prada Group include a Financial Controller, a CSR Manager and a HQ Business Analyst in Milan, a Prada Store Manager (maternity cover) in Munich and a Church's Store Manager based in London. Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities. VIEW JOBS

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