Does Your Brand Need an App?

How to Navigate Celebrity Marketing in China, Can Pangaia Be More Than a Loungewear Brand?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MARCH 15, 2023 Branded apps aren't easy or cheap to develop, but when they connect with users, the payoff can be substantial. Pangaia swung to a $41 million loss in 2021, though it has since stabilised and remains bullish on its nascent materials science business. Chinese celebrities made a comeback at the European shows this season but brands see them as more high-risk, high-reward than ever. Shoppers in the Middle East's largest fashion markets spend 40 percent of their fashion budgets abroad, according to BoF Insights. Plus, see the final agenda and speaker lineup for the BoF Professional Summit on March 22. Purchase your ticket now to join us in New York.

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TECHNOLOGY Does Your Brand Need an App? By Marc Bain

Apps aren't easy or cheap to develop, and they're a better fit for some businesses than others. But when they connect with users, the payoff can be substantial. READ MORE

SUSTAINABILITY Can Pangaia Be More Than a Loungewear Brand? By Sarah Kent

After swinging to an operating loss of $41 million in 2021, the buzzy fashion start-up has stabilised and remains focused on its ambition to build a materials science business. READ MORE

CHINA Celebrity Marketing in China: Why the Stakes Are Rising By Tiffany Ap

Chinese celebrities made a comeback at the European shows this season, but the brands hosting them see the country's A-listers as more high-risk, high-reward than ever amid fresh scandals and tightening government regulation. READ MORE

TECHNOLOGY Last Chance to Join Us on March 22 at the BoF Professional Summit in New York By BoF Team

What you will learn at our technology summit; Final agenda & speakers announced READ MORE

RETAIL Mango Plans US Expansion After China Retreat By Reuters Mango is returning to the United States — after two previous attempts failed — offering higher-priced clothes meant for special occasions and parties. It will target states where online sales are already strong. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS $30 Million Worth of US Fashion Imports Stopped for Forced Labour Inspections in Last Year Virtual-Fashion Brand and Platform DressX Raises $15 Million Etsy, Other E-Commerce Companies Feel Squeeze of SVB Collapse H&M Expands Resale Platform to the US

BoF CAREERS

Explore Opportunities at Tory Burch Tory Burch is looking for a Senior Handbag Buyer and a Social Media and Digital Community Associate in New York, as well as a Senior Project Manager of Store Design, a Principal Engineer and a Senior Associate of Retail Technology in New Jersey.  Launched in 2004 with a single boutique in New York, Tory Burch now has more than 300 boutiques in over 50 countries, with offices in New York, New Jersey, Georgia, London, Milan, Tokyo, Hong Kong and Shanghai. VIEW JOBS

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