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How to Build a Profitable DTC Brand

What's Next for Gucci, The Price of Fair Labour

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JANUARY 16, 2023 Even amid the DTC bust, some fashion and beauty start-ups have found a way to grow sales and turn a profit. BoF's latest case study explains how they did it. Gucci's first show after the exit of Alessandro Michele raised questions about the brand's strategy at its current scale. Brands whose purchasing practices squeeze suppliers are directly undermining workers' rights, according to a new study. Gatherings in Davos, New York and Paris this week will help set fashion's 2023 agenda.

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DIRECT-TO-CONSUMER How to Build a Profitable DTC Brand | Case Study By Malique Morris With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth. READ MORE

LUXURY Should Gucci Depend Less On Its Designers? By Robert Williams A low-key, transitional menswear suggested the brand is saving its marketing and financial firepower for its next creative leader. READ MORE

SUSTAINABILITY On Labour Rights, You Get What You Pay For By Sarah Kent

With purchasing practices that undercut the cost of production, big brands are shortchanging workers and undermining their own commitments to operate more responsibly, according to a new study. READ MORE

LUXURY How Coach's Parent Plans to Power Through a Recession By Tamison O'Connor The US luxury group that owns Coach, Kate Spade and Stuart Weitzman is focused on customer-centric tactics and products to grow in turbulent times, says the CEO in an interview for The State of Fashion 2023. READ MORE

RETAIL Three Gatherings That Will Set Fashion's 2023 Agenda By Brian Baskin The World Economic Forum in Davos, a retail convention in New York and menswear shows in Paris will command the industry's attention. Plus, what else to watch for this week. READ MORE

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The Salon International de la Lingerie in Paris From January 21st to 23rd enjoy 3 days of unique experiences to discover the new Lingerie x Loungewear x Activewear x Accessories collections in Paris.The SALON INTERNATIONAL DE LA LINGERIE and INTERFILIÈRE PARIS welcome more than 400 exhibitors "materials" and "products". Established brands, international leaders, emblematic exhibitors, young designers and new wonders will be there. With a programme of lingerie shows, trend forums, happenings and networking parties, the leading lingerie trade show creates an unmissable event.  Exclusively for BOF readers: get your free badge with the code "BOFJANV23" REGISTER NOW

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