Luxury’s Latest Tech Battleground

The Tale of Orenda Tribe: Copycats and Cultural Appropriation, Gap's Kanye West Collaboration

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JUNE 9, 2021 Material science companies are targeting luxury brands as they try to scale their patent-protected sustainable products. The fashion brand Orenda Tribe, founded by the Indigenous designer Amy Denet Deal, has both levied and faced charges of cultural appropriation as its profile has grown. Brands are discovering ways to mitigate some of the risks associated with celebrity ambassadors stirring up controversy in the China market. E-tailer Ssense is eyeing China after raising funding from Sequoia Capital at a $4.1 billion valuation. Gap's Kanye West collaboration has launched with a blue puffer jacket made from recycled nylon. Plus, catch up on BoF's Case Study on the future of physical retail.

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SUSTAINABILITY Luxury's Latest Battleground: Material Science By M.C. Nanda

Armed with extensive patent portfolios, Bolt Threads, Modern Meadow, MycoWorks, Natural Fiber Welding and others are targeting luxury brands with alternative materials. READ MORE

MARKETING & PR Why Orenda Tribe Changed Its Name at the Peak of Its Success By Chantal Fernandez

The Diné designer Amy Denet Deal has both levied and been on the receiving end of charges of cultural appropriation in the last year, even as her business soared to new heights. The controversy highlights the challenge of bringing personal identity into a brand's narrative. READ MORE

RETAIL Tapping Into the Future of Physical Retail — Download the Case Study By Cathaleen Chen

In the age of e-commerce, stores are still the most important touchpoint between consumers and products. From Warby Parker to Neiman Marcus, BoF breaks down the evolving role of physical retail in today's world. READ MORE

CHINA How to Avoid Brand Ambassador Controversy in China By Casey Hall Navigating China's celebrity ecosystem has always been a high-risk, high-reward gamble for global luxury brands, but the stakes are even higher in this volatile, politically charged year. READ MORE

Ssense Raises Money from Sequoia at $4.1 Billion Valuation, Eyes Chinese Market READ MORE

Gap's First Yeezy Product Is Here READ MORE

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NEWS BRIEFS Pattern Raises Capital to Acquire DTC Homeware Brands, Announces Acquisition of GIR Victoria's Secret Billionaire Pushes L Brands Stock Sales to $500 Million Snap Names New Head of Fashion and Beauty Estée Lauder Boosts Black Hiring, Plans Global Training Rollout Mytheresa Partners With Vestiaire Collective Paris Couture Week Releases Updated Schedule With In-Person Events Jeweller Chow Tai Fook Profit Jumps 108%, Eyes Expansion Retailers Nab Long-Term Leases as Hong Kong Rents Decline Spain's El Corte Ingles Sees Q1 Retail Sales Close to 2019 After Deep 2020 Loss German E-Commerce Retailer About You, Holders Seek $1.1 Billion in IPO

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RETAIL Don't Miss the BoF Professional Summit on the Future of Stores By BoF Team

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