The New Model for Luxury Flagships

Rains Taps Into Minimalism's Mass Appeal; Inside AI Fashion Week

WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 27, 2023 Luxury groups are stepping up investment in high-impact stores like Tiffany's "Landmark" and Dior's Avenue Montaigne to showcase history and cultural relevancy. Rains has tapped into the mainstream appeal of minimalist branding and utilitarian style to achieve rapid growth. Designers showed off surprisingly realistic creations at AI Fashion Week, though converting the images into real clothes may prove difficult. Tom Ford posted a series of videos and images to Instagram of his final collection for his namesake brand. Paper Magazine has laid off its entire staff. The deadline to apply to BoF's Black Journalists Fellowship is Friday, April 28. BoF Careers shares advice from fashion executives and career coaches on how job applicants from outside of fashion's talent pool can demonstrate transferable skills.

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LUXURY Tiffany, Dior: Understanding the New Model for Luxury Flagships By Brian Baskin

There are stores, there are flagships, and then there are mega projects like Dior's Avenue Montaigne, Chanel's Rue Cambon and Gucci Garden that go a step further in driving revenue and creating a lasting impression. On Friday after a multi-year renovation, Tiffany will make its case to join that list. READ MORE

ENTREPRENEURSHIP Rains: How A Scandi Outerwear Label Tapped Into Minimalist Branding's Mass Appeal By Tamison O'Connor

Rains founders Philip Lotko and Daniel Brix successfully turned rainwear into a €71 million business. Now, they have ambitions to take their 10-year-old label to the next level and spur sales to surpass the €200 million mark over the next four years. READ MORE

TECHNOLOGY AI Is Really Good at Designing Knitwear (Belts, Not So Much) By Marc Bain The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes. READ MORE

MEDIA Paper Magazine Lays Off Entire Editorial Team By Cathaleen Chen It is unclear whether the publication will remain in operation in the near term, sources say. READ MORE

LUXURY Tom Ford Drops Surprise Swan Song Collection By Tamison O'Connor The designer posted a series of videos and images to Instagram of his final collection for the namesake brand he launched in 2005. READ MORE

How to Demonstrate Transferable Skills in Fashion READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Shein Tops Up Supply Chain Fund With $55 Million and a Focus on Faster, More Efficient Manufacturing Fast Retailing's Uniqlo to Add Stores in North America Ferragamo CEO Gobbetti's Pay Backed by Shareholders Despite Criticism Puma Expects Q2 Sales Growth Below Full-Year Target

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RETAIL BoF LIVE | The Evolving Art of Luxury Experiential Retail By BoF Team

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Telco operators eager to open networks to create software tools that monetize 5G networks - research

    

Press release 

Telco operators eager to open networks to create software tools that monetize 5G networks - research

• 73% of communication service providers say opening their network, through API exposure, is a top 5 operational priority
• Nokia-commissioned research conducted by analysts at Analysys Mason

 

27 April 2023

Espoo, Finland – Research commissioned by Nokia and conducted by Analysys Mason revealed that network API exposure is a top 5 priority for 73% of communication service providers (CSPs), who are turning to open APIs (application programming interface) and SDK (software development kits) to enable software developers to create programs that offer new 5G services to customers.

 

In addition, the research found that around 60% of software developers are keen to write software programs that enable developers to enrich their applications for customers with new services, such as improved quality on demand.

The research surveyed 44 CSPs and 67 software developer firms around the world and assessed their attitudes on various dimensions of the concept of network-platform-as-a-service (NPaaS), sometimes referred to as Network-as-Code, or programmable network. The market for these services that are enabled by telecom APIs is forecast to grow from $12 billion in 2022 to $34 billion by 2026, according to Nokia estimates.

Enlisting software developers, at scale, is increasingly essential to the creation and delivery of 5G services. Telecom service APIs have a significant role to play in monetizing 5G because they can expose the deep functionality and data within telecom networks; allowing developers to then develop new use cases for their customers, both enterprises and consumers.

Still, according to the research, while CSPs and software developers are broadly aligned in their assessment of the most important network APIs, around half of developers cited network issues, like the need for more insight and control of how network quality affects the performance of their applications, as a major challenge when trying to utilize cloud and Software-as-a-Service (SaaS) services.

Further, some 76% of software developers said that network APIs must be easy to use and indicated that complexity and the lack of API documentation from CSPs currently deter them from using network APIs.

The research results will be discussed by Nokia and Analysys Mason at a Telecom TV event on May 2, with the full research made public on May 4.

Caroline Chappell, Partner at Analysys Mason, said: "CSPs have the opportunity to generate incremental revenue through collaboration with developers and other CSPs to create a larger ecosystem. CSPs should strongly consider contributing their APIs to a third-party, network-platform-as-a-service (NPaaS), engaging with developers, and building an ecosystem that includes other CSPs in order to prevent fragmentation that could hinder the viability of this opportunity."

Shkumbin Hamiti, Head of Network Monetization Platform, Cloud and Network Services, at Nokia, said: "In the 5G world, a new digital ecosystem is emerging, with multiple service chains of hyperscalers, infrastructure, networks, and applications being created on a case-by-case basis to create end-user value. This research underscores the appetite to drive this ecosystem forward, but also highlights the work to be done to facilitate a deeper understanding between CSPs and developers and the required work between them."

 

Resources and additional information

Web page: Nokia Network as Code (NaC)

Web page: NaC white paper

Web page: Nokia Telecom SaaS

 

About Nokia

At Nokia, we create technology that helps the world act together.

 

As a B2B technology innovation leader, we are pioneering networks that sense, think and act by leveraging our work across mobile, fixed and cloud networks. In addition, we create value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs.

 

Service providers, enterprises and partners worldwide trust Nokia to deliver secure, reliable and sustainable networks today – and work with us to create the digital services and applications of the future.

 

Media Inquiries

Nokia Communications, Corporate

Email: Press.Services@nokia.com

 

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