The New Model for Luxury Flagships

Rains Taps Into Minimalism's Mass Appeal; Inside AI Fashion Week

WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 27, 2023 Luxury groups are stepping up investment in high-impact stores like Tiffany's "Landmark" and Dior's Avenue Montaigne to showcase history and cultural relevancy. Rains has tapped into the mainstream appeal of minimalist branding and utilitarian style to achieve rapid growth. Designers showed off surprisingly realistic creations at AI Fashion Week, though converting the images into real clothes may prove difficult. Tom Ford posted a series of videos and images to Instagram of his final collection for his namesake brand. Paper Magazine has laid off its entire staff. The deadline to apply to BoF's Black Journalists Fellowship is Friday, April 28. BoF Careers shares advice from fashion executives and career coaches on how job applicants from outside of fashion's talent pool can demonstrate transferable skills.

TOP STORIES

LUXURY Tiffany, Dior: Understanding the New Model for Luxury Flagships By Brian Baskin

There are stores, there are flagships, and then there are mega projects like Dior's Avenue Montaigne, Chanel's Rue Cambon and Gucci Garden that go a step further in driving revenue and creating a lasting impression. On Friday after a multi-year renovation, Tiffany will make its case to join that list. READ MORE

ENTREPRENEURSHIP Rains: How A Scandi Outerwear Label Tapped Into Minimalist Branding's Mass Appeal By Tamison O'Connor

Rains founders Philip Lotko and Daniel Brix successfully turned rainwear into a €71 million business. Now, they have ambitions to take their 10-year-old label to the next level and spur sales to surpass the €200 million mark over the next four years. READ MORE

TECHNOLOGY AI Is Really Good at Designing Knitwear (Belts, Not So Much) By Marc Bain The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes. READ MORE

MEDIA Paper Magazine Lays Off Entire Editorial Team By Cathaleen Chen It is unclear whether the publication will remain in operation in the near term, sources say. READ MORE

LUXURY Tom Ford Drops Surprise Swan Song Collection By Tamison O'Connor The designer posted a series of videos and images to Instagram of his final collection for the namesake brand he launched in 2005. READ MORE

How to Demonstrate Transferable Skills in Fashion READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Shein Tops Up Supply Chain Fund With $55 Million and a Focus on Faster, More Efficient Manufacturing Fast Retailing's Uniqlo to Add Stores in North America Ferragamo CEO Gobbetti's Pay Backed by Shareholders Despite Criticism Puma Expects Q2 Sales Growth Below Full-Year Target

MULTIMEDIA

RETAIL BoF LIVE | The Evolving Art of Luxury Experiential Retail By BoF Team

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com