The Perfect Influencer Collaboration

Tory Burch Says Business Is Back, Rebooting British Style Titles

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MARCH 17, 2021 Brands are increasing their investments in influencer product collaborations where the right deal structure is critical to success. After a difficult year, Tory Burch says business is 'back.' British style bibles like Dazed and The Face are shaking up their strategies. E-commerce is booming in Southeast Asia, but luxury brands are behind the curve. Plus, don't miss Tim's Take with supermodel Iman on battling racism in the fashion industry.

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MARKETING & PR What Makes the Perfect Influencer Collaboration? By Alexandra Mondalek

A step further than a standard campaign, influencer-brand product collaborations connect with new and established audiences and are financially beneficial to both parties involved — and they're becoming an increasingly effective tool in a brand's marketing arsenal. READ MORE

LUXURY Question Time With Tory Burch By Tim Blanks How do you do better? A year into the pandemic, the designer has never stopped looking for an answer. READ MORE

MEDIA British Style Bibles Are Rewriting the Fashion Media Rulebook By Chantal Fernandez and Daphne Milner

Dazed, The Face and i-D are adopting new strategies to build upon and future-proof their legacies in a post-pandemic world. READ MORE

GLOBAL MARKETS Luxury's Southeast Asia E-Commerce Opportunity By Zoe Suen Growing demand for luxury goods is coinciding with an e-commerce boom in key markets like Singapore, Indonesia and Thailand, but brands are behind the curve. READ MORE

LUXURY Op-Ed | Is Copying Always Wrong? By Eugene Rabkin Young fashion designers should be free to imitate others, argues Eugene Rabkin. READ MORE

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NEWS BRIEFS Amiri Debuts Annual Fashion Incubator Programme Pandemic Unleashes New Big-Box Era China Market Regulator Clamps Down on Live-Streaming E-Commerce Glass Magazine Launches Chinese Edition India's Joint Fashion Week Experiment Kicks Off Max Mara Called Out on China's Consumer Rights Day Zalando Aims for More Than 10% of Europe Fashion Market Walmart Appoints Brandon Maxwell Creative Director of Scoop, Free Assembly Brands Hunter Appoints New CEO Chinese-Owned Garment Factories in Myanmar Attacked

MULTIMEDIA

PODCAST Somali Supermodel Iman on the Struggle for Representation in Fashion By BoF Team

SPECIAL FEATURE

BoF Seeks Applicants for Black Journalists Fellowship The Business of Fashion announces the Next-Generation Black Journalists Fellowship, a six-month, part-time, paid reporting and writing program designed to empower up-and-coming Black journalists of any age. LEARN MORE

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