Why the DTC Model Can Still Work

The Next Wave of Influencers, Fast Fashion's Addiction to Air Freight

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, AUGUST 9, 2022 Digital brands that took a more cautious approach to spending and growth during the e-commerce boom are holding up better in tougher times. Influencers with day jobs — from chefs to filmmakers — are gaining popularity with brands in search of partners that create nuanced online content. Richemont proposed appointing a director to look after shareholder interests, in response to an activist investor. The push for a faster, more responsive supply chain is driving up fashion's air freight emissions.

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RETAIL Why The DTC Model Can Still Work By Cathaleen Chen

At a time when many online brands are pivoting to wholesale or opening stores, the womenswear label AYR sees a future in the old e-commerce model, with some key modifications. READ MORE

MARKETING Why You Should Hire an Influencer With a Day Job By Diana Pearl

Influencers who gained online fame for offline pursuits are rapidly earning brand attention, but working with them requires a different type of partnership. READ MORE

SUSTAINABILITY Fast Fashion Is Racking Up Air Miles, and Emissions By Sarah Kent

Celebrities from Kylie Jenner to Taylor Swift are in hot water for their casual use of gas-guzzling private jets. Fashion brands' flying habits deserve scrutiny too. READ MORE

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NEWS BRIEFS US Retail Cargo Seen Cooling in Second Half as Inflation, Rates Bite Activist Investor Fights for Broader Representation at Richemont Stella McCartney and VC Firm Collaborative Fund Launch $200 Million Climate Solutions-Focused Fund Bangladesh Plans Staggered Factory Holidays to Ease Power Crunch

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Why YSL Beauté Is Investing in Smart Tools, Intelligent Makeup and Responsible Products BoF discovers how AI technology, smart tools, regenerative agriculture and purpose-driven projects are defining the next iteration of YSL Beauté, as the brand transforms its products and services to reflect the needs of consumers today.  "YSL was not built as a brand in nature. But the world has changed. Biodiversity is on the edge. We know millions of species have and will continue to go extinct. If we don't change the paradigm, we are going to disappear as well," says YSL Beauté's international general manager Stephan Bezy.  READ MORE

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