The BoF Podcast: Building Loyalty Through Brick-and-Mortar Retail

Decoding the New Tiffany

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, AUGUST 28, 2021 The response to Tiffany's blockbuster Beyoncé and Jay-Z campaign suggests that heritage can come with liabilities as well as advantages for brands. Chanel has bought more jasmine fields in France in an effort to safeguard ingredients for its famed No. 5 perfume. Plus, this week on The BoF podcast, learn about building loyalty with brick-and-mortar retail.

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RETAIL Building Loyalty through Brick-and-Mortar Retail By BoF Team

A panel of experts discussed strategies for making physical retail a strong service touchpoint that builds brand loyalty. READ MORE

MARKETING & PR Decoding the New Tiffany By Vikram Alexei Kansara

This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today's world. READ MORE

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NEWS BRIEFS Chanel Buys Up More Jasmine Fields to Safeguard Famous No. 5 Russian Tech Giant Yandex Reveals Fashion Growth Ambitions Perfect Diary's Parent Company Sees Q2 Revenue Rise 53.5% China's Dazzle Group Reports 31% Boost in H1 Net Profits Zheng Shuang and Other Chinese Brand Ambassadors in Trouble

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Discover Your Next Career Move on BoF Careers BoF Careers is the leading marketplace for global fashion talent, connecting you with the industry's most exciting job opportunities and businesses. Explore over 3,100 jobs on BoF Careers today. VIEW JOBS

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