Friday, August 27, 2021

Next week on #BoFLIVE: How Gen Z Buy Luxury

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Dear Reader,

Gen-Z will be the primary engine of growth for the luxury market in the coming years, accounting for 40 percent of the global market for personal luxury goods by 2035.
 
Please join us on Wednesday, September 1 at 15:00 BST for #BoFLIVE to hear BoF's Alice Gividen in conversation with Anaheta v. Berenberg, Buying Director – Designer, Zalando and Stefan Siegel, Founder, Not Just a Label, as they discuss the retail channels, product strategies and service standards that successfully engage luxury's most valuable consumer cohort.
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