Free Invite: Digital Currency Summit 2023

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Inside E.l.f., Beauty’s Biggest Disruptor

Bottega Veneta, Giorgio Armani and More at Milan Fashion Week, Is Sustainable Fashion Elitist?

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WHAT YOU NEED TO KNOW TODAY: MONDAY, FEBRUARY 27, 2023 How did E.l.f. go from indie start-up known for its $1 bargains to beauty juggernaut? BoF's latest case study unpacks the brand's strategy. Tim Blanks reports from Milan Fashion Week: Bottega Veneta, Giorgio Armani, Ferragamo and Bally. Sustainable fashion advocates are battling a backlash that frames calls to buy less, but better as elitist. Olaplex has a plan to revive growth after its run as hair care's hottest brand was brought to a halt by stiff competition and frustrated customers. Many of America's big mall brands report results this week, offering a snapshot of the strength of US retail spending.

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BEAUTY Inside Beauty's Biggest Disruptor | Case Study By Priya Rao E.l.f.'s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way. READ MORE

FASHION WEEK Bottega Veneta's Everything, Everywhere Essence Strikes Fashion Gold By Tim Blanks Matthieu Blazy's collection was a joyous and ingenious celebration of pure craft, writes Tim Blanks. READ MORE

SUSTAINABILITY Is Sustainable Fashion Elitist? By Rachel Deeley

Calling out the industry's environmental footprint and the true cost of making clothes has touched off a complex and heated debate about the accessibility and affordability of lower-impact fashion. READ MORE

BEAUTY Can Olaplex Reclaim the Narrative? By Priya Rao

The popular hair care brand, at one point valued at over $10 billion, built a powerful community of superfans with its novel ingredients and claims to restore broken bonds. But stiff competition and unsatisfied customers have taken a toll. CEO JuE Wong speaks to BoF about Olaplex's future. READ MORE

FASHION WEEK Armani, Bally, Ferragamo: The Last Days in Milan By Tim Blanks The intimacy of a maestro, the grand gestures of the new kids on the block…they're all making movies in their minds, writes Tim Blanks. READ MORE

RETAIL Are Americans Still Shopping? By Brian Baskin Earnings from a host of mall brands will offer a clear picture of the strength of US retail sales. That, plus what else to watch for this week. READ MORE

Shoes Collected by Dow for Recycling Are Being Resold READ MORE

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BoF PROFESSIONAL

Learn From Gucci, Ambush, StockX and Levi's There are just 24hrs left to purchase your early bird ticket to join us at The Times Center, New York on March 22, 2023 for the BoF Professional Summit: An Inflection Point in Fashion Tech. With an exciting lineup of speakers now confirmed from brands including Gucci, Ambush, StockX and Levi's, only a limited number of tickets remain. Purchase your ticket before tomorrow, Tuesday February 28, to experience the following unique benefits of joining us in person: Hear real-world case studies on how leading brands are navigating AI, web3 and experiential tech. Join a live Q&A session with BoF's founder and CEO Imran Amed. Connect with BoF editors, speakers and 200+ leaders from participating brands, including Skims, Khaite and DressX, at the networking lunch. PURCHASE NOW

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