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WHAT YOU NEED TO KNOW TODAY: FRIDAY, DECEMBER 9, 2022

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By Emily Reasor, Aaron Rettaliata, Jesse Nading and Jad Hamdan

PARTNER CONTENT
Streamlining Shipping and Customer Experience Through Data and AI

At VOICES 2022, BoF's annual event where global changemakers gather to inspire innovation and reimagine the future of the fashion industry, president and CEO of FedEx Dataworks Sriram Krishnasamy discussed how retailers can bring logistics in line with brand experience, as well as streamline these processes to operate more responsibly.

"It's becoming increasingly difficult to separate shopping and shipping when it comes to consumers' brand experience," said Krishnasamy. "The supply chain is now a boardroom conversation — it's an incredibly important strategic differentiator."

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