LVMH’s Olympic Team-Up

Unravelling Fashion's Future on Threads; Beauty's Regulation Changes

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JULY 25, 2023 LVMH will be a partner of 2024 Olympics in Paris, the latest sign of the growing relationship between fashion and sport. It's too early to tell if Threads, Meta's Twitter alternative, is a worthy investment for fashion, but brands are still experimenting. Beauty brands and manufacturers are overhauling regulatory procedures as new cosmetics law MoCRA takes effect this year. Clothing "take back" programs at H&M, Zara and Primark are under fire in a new report. Valentino's chief brand officer Alessio Vannetti is set to exit the company amid an executive reshuffle at the Italian couture house. Plus, New research from BoF Insights reveals the top domestic and international destinations for Chinese luxury customers.

TOP STORIES

LUXURY LVMH Inks Blockbuster Olympics Deal By Robert Williams

The Louis Vuitton owner and its brands will be front-and-centre at the Paris 2024 games, deepening the conglomerate's ties to the world of sport. READ MORE

MARKETING Unravelling What Threads Means for Fashion By Joan Kennedy

Brands including Nike, American Eagle and Fashion Nova have jumped on Meta's Twitter alternative, but the app has yet to prove its staying power or that it offers real benefits to fashion brands. READ MORE

BEAUTY What Beauty Needs to Know About the Biggest New Regulations in 80 Years By Emily Jensen

The Modernization of Cosmetics Regulations Act (MoCRA) transforms the US cosmetics landscape from a self-governing body to a federally regulated industry. And with the first deadline just months away, brands need to take heed of new FDA guidelines. READ MORE

SUSTAINABILITY Big Brands Are Taking Back Unwanted Clothes. Where Do They Go? By Sarah Kent

Companies like H&M and C&A are increasingly offering to take back unwanted clothes for resale and recycling. Instead, they can end up downcycled, destroyed or dumped, according to a new report from Changing Markets Foundation. READ MORE

Adidas Swamped With $565 Million in Orders for Unsold Yeezy Shoes READ MORE

Valentino Announces Executive Appointments READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Byronesque Relaunches Following Fund Raise March 2024 Issue of British Vogue to Be Edward Enninful's Last Adidas Improves Earnings Guidance After Selling Some Yeezy Shoes New York Magazine Launches E-Commerce

PARTNER CONTENT

Inside the Future of Footwear Manufacturing BoF and the Portuguese Footwear Association co-hosted a panel discussion on the rapidly evolving footwear industry, sharing insights from CLINTS founder and creative director, Junior Clint, head of research and development at the Portuguese Footwear Research and Technical Centre, Maria José Ferreira, and The Future Laboratory's Marta Indeka. "There is more of a demand for certifications and labels, for guidance and education, because it's becoming hard to navigate. Scrutiny is higher and higher on greenwashing. To understand all of this, consumers want to be able to clearly understand — at a glance — what you are doing. That trust can only be built with that clarity and communication," said Indeka. READ MORE

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