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At CIFF, Future-Facing Tech Informs Growth

Last week, Copenhagen International Fashion Fair (CIFF) welcomed more than 500 brands to its exhibition space. Building on this season's theme, Now and The Future, BoF's senior director Robin Mellery-Pratt moderated a panel on the technologies transforming manufacturing and retail, bringing together a group of market-leading experts to examine the ways in which technological innovation can support their growth and reinforce relationships with consumers via new channels. 

"Digital fashion platforms are similar to the old school marketplaces. Their main power is the audience — the customers and community," said George Yashin, co-founder and chief executive of digital try-on platform ZERO10, who was also joined by the co-founders of digital luxury house Auroboros and founder and chief executive of niche fragrance brand Rook Perfumes.

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