Why Fashion’s Biggest PR Firms Keep Getting Bigger

Jean Arnault Talks Vuitton Watches; Tim Blanks on Balenciaga Couture and More

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JULY 6, 2023 The Independents is acquiring social media agency Ctzar, the latest in a wave of consolidation in fashion PR. LVMH's Jean Arnault is betting on a new line of mechanical timepieces at Louis Vuitton. Tim Blanks reports from Haute Couture: Balenciaga and Gaultier. Rather than replacing human designers, AI may create even more appreciation for the physical craft of fashion. TikTok's shopping programme, TikTok Shop, is the platform's fastest-growing feature.

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MARKETING Why Fashion's Biggest PR Firms Keep Getting Bigger By Diana Pearl With the news that The Independents is adding another firm, Ctzar, to its roster, BoF breaks down the factors driving consolidation in the space, and what it means for the industry. READ MORE

LUXURY Louis Vuitton, Jean Arnault, and Big Watchmaking Ambitions By Robin Swithinbank

Can luxury fashion's biggest brand become a fine watchmaking powerhouse? Jean Arnault is betting on the relaunched Tambour model to lead a push upmarket. READ MORE

FASHION WEEK Big Wednesday in Paris with Demna and Dossena By Tim Blanks

Strong design signatures from the past prove you can go back to the future at Balenciaga and Jean Paul Gaultier, writes Tim Blanks. READ MORE

TECHNOLOGY Generative AI Won't Be the End of Human Fashion Designers By Marc Bain Just as photography didn't spell the extinction of painting, generative AI won't kill off human designers. It may even create more appreciation for the physical craft of fashion. READ MORE

TikTok Rivals Amazon With $20 Billion Shopping Pilot READ MORE

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BoF PROFESSIONAL

The Complete Playbook for Generative AI in Fashion Generative AI could be one of the most consequential technologies for the fashion industry. Though still early days, the technology is improving rapidly and the number of use cases is expanding across many parts of the industry — from product design, visual content creation, copywriting and customer experience. BoF's latest case study unpacks the hype around this emerging technology and explores its opportunities, challenges and risks in multiple parts of fashion's value chain. READ NOW

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