This March, Cosmoprof Worldwide returned to Bologna. Attracting 2,980+ exhibiting companies from 64 countries, it is the largest B2B beauty event in the world and an incubator for next-generation brands propelling the latest trends and consumer preferences forward.
"One of the main trends is technology in beauty, and at Cosmoprof, [...] we have an area for beauty tech companies focusing on apps, AI, virtual realities, augmented realities, to benefit the user experience," said Enrico Zannini, general manager of BolognaFiere Cosmoprof.
Now, BoF shares its insight on the key trends of the event.