Wednesday, April 5, 2023

Selling Quiet Luxury to the Masses

Would You Trust ChatGPT to Pick Your Outfit?; High Stakes for Farfetch X YNAP
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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 6, 2023

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How AI Can Innovate Post-Sale Strategies

As consumers increase their digital spend, their expectations of online services grow accordingly. Speed, transparency and convenience at every step of the shopping journey are now critical differentiating factors that sway consumers from one retailer to another.

At a roundtable event co-hosted by BoF and ShopRunner at the Nine Orchard Hotel in New York, a group of market leaders representing brands such as Fendi, Mytheresa and Diane von Furstenberg discussed how AI could increase customer service levels, drive performance and accelerate the adoption of more responsible business practices. Here, they shared actionable insights from interlinking retail and communication channels to using deep learning models to raise long term value to obtaining and analysing new sources of data.

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